Chanel has remained true to itself. The Chanel brand understands that the legend of Chanel is a huge asset that it must jealously protect and nurture. Chanel has evolved, changed, challenged, amazed . but it is always unerringly Chanel. Those intertwined C's symbolise that - instantly. The sight of them is an immediate promise. Pierre Cardin or Mary Quant - brands that in their time were also hugely powerful and influential - have not fared so well.
http://www.allaboutbranding.com/index.lasso?article=421#top
Pierre Cardin or Mary Quant - brands that in their time were also hugely powerful and influential - have not fared so well.
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