We can all think of them: brands that were once icons and that now seem more like high street relics. Flagging, they wait for a restructure or buyout, shadows of their former selves: surviving because of who they were rather than what they are. Others looked to have the staggers, only to have picked themselves up and walked across water. The truly intriguing though are the brands that have retained or even grown their strength with the fullness of time.
"Surviving because of who they were rather than what they are."
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